Google SketchUp to Market Real Estate & Commercial Property
Google SketchUp can add life to your marketing brochures!
Google SketchUp: Marketing your property with ease
Google SketchUp: To give your property designs a 3D effect
Google SketchUp is software for creating 3D models. It enables you to easily create life-like images that give a fair idea of what the end product will look like. SketchUp is an important tool for marketing real estate and commercial properties.
Real estate developers
Creating attractive and informational brochures is one of the marketing strategies used by property developers.
They use SketchUp to enhance their brochures in the following ways:
- Include 3D images of the property and add minute details, like lighting in the brochures, Interiors like furniture and fittings, or appliances can be incorporated to create a life-like image for prospective customers.
- Show detailed floor plans and an accurate picture of the finished property.
- Include ‘futuristic’ images of the completed property.
- Incorporate 3D pictures of patios and gardens.
Architects
Architects use SketchUp for creating drawings and designs. An advantage SketchUp offers over other design software is that it can be used even at the beginning of the design process when plans are still undecided. Architects use Google SketchUp for the following tasks:
- To create rough massing drawings. Architects use the printouts of these drawings to work on further details of the project under construction.
- To create floor plans, softscapes and hardscapes.
- To create 3D models of exteriors and interiors.
- To create computerized versions of hand-sketched designs.
- To create ‘3D walkthroughs’ and design presentations for their clients or their project teams.
- To include different interiors like furniture and fittings, floors and panels to create ‘what-if’ presentations for the same model.
- To create ‘as built’ drawings for remodeling, problem solving, and consultation. The 3D drawings help establish a better understanding of the client’s needs. They also help the client visualize the architect’s plans.
Landscape Architects use SketchUp to create powerful presentations and life-like models of residential and commercial projects.
- The software enables real-time shadow research. Its unique Push Pull tool can add illumination to the design/model. Shadows can also be included to automatically move as the intensity of light falling on the model varies.
- SketchUp is an excellent tool for urban planning and design.
Interior designers
Interior designers use the software for the following purposes:
- To create detailed 3D models of interiors for client presentations.
- To create ‘what-if’ models to represent different interiors to see what works best for a particular project. It also helps in understanding the client’s tastes and preferences.
